Forbes – Golf Shoe Startup SQAIRZ Challenges Curvature Conventions

Increasingly strict shelter-in-place directives to combat the scourge of coronavirus have put a damper on multiple forms of recreation across the country. But a golf shoe startup bent on challenging curvature conventions hopes holed-up golfers will use this downtime to consider trying something a little different when they’re able to get back in the swing of things.

There’s a long history of shapeshifting products in golf, radical departures that break the mold and completely reconceive the way we experience equipment. Callaway’s original Big Bertha driver, Ping Zing irons, Odyssey’s 2-ball putter, and SuperStroke’s oversized Fatso putter grips all turned heads upon release before becoming ubiquitous. If all goes according to plan SQAIRZ founder Bob Winskowicz hopes his unique square-toed golf shoes will gain the same traction as the aforementioned design marvels.

“The golf shoe has been overlooked as equipment. It has been relegated as an accessory or apparel, but I always… (click to read full article on Forbes.com)