WINDHAM, NH — In an industry-first breakthrough, SQAIRZ is excited to announce the launch of the VELO, the world's first speed-rated golf shoe, setting a new standard in performance footwear for the sport. Engineered for both power hitters and professional players, the VELO leverages cutting-edge technology to optimize energy transfer across elevated swing speeds, marking a monumental leap forward in golf footwear technology.
The VELO's hallmark is its unparalleled speed-rated design, a pioneering innovation exclusively developed by SQAIRZ. At the core of the design is the SQAIRZ NRG-Direct™ film. The proprietary SQAIRZ NRG-Direct™ technology reduces energy loss in the high-stress lateral side of the shoe, and redirects that power upwards. This film provides weightless lateral and rotational support resulting in an average increase of 12 yards of distance and tighter dispersion. It's not just a shoe; it's a performance accelerator, designed to optimize energy exchange.
Unique to SQAIRZ shoes is the patented SQAIRZ toe box, a feature present in every pair, including the new VELO. An innovative design meticulously built for optimal performance and foot biomechanics, this feature is engineered to provide an expansive area for toe spread, crucial for achieving a foundational base and balance during the golf swing. By aligning with the foot's natural mechanics, the patented toe box directly translates to improved balance, stability, and power transfer throughout the swing, showcasing SQAIRZ's commitment to fusing advanced biomechanical insights with performance-enhancing footwear technology. The patented toe box is not merely a comfort feature; it is a critical component for athletes seeking to optimize their performance metrics on the golf course, ensuring that every movement is supported by scientifically-backed design principles.
Understanding the importance of a consistent fit, VELO incorporates the integrated LaceLock System™. A proprietary new lacing system that acts in tandem with patented Sta-Put Laces ensures that your fit remains secure throughout the round, enabling players to swing more aggressively without any distractions.
Along with the innovative speed-rated technology within VELO, players will also find additional design measures have been taken to further optimize performance. The AI-generated Smart Traction system combines circular traction nubs with strategically placed removable Pivix FastTwist 3.0 by SoftSpikes, offering over 290 points of penetrating ground contact* for unmatched traction and ground force production on all terrains.
With a breathable textured tongue and collar lining, the VELO forms perfectly to your foot, offering unrivaled comfort.
"The journey to create the VELO was not a sprint, but rather a marathon that was testament to our dedication to innovative golf footwear. This process took several years, during which our team developed and rigorously tested numerous prototypes. Each iteration brought us closer to our goal, allowing us to refine the technology and design that would ultimately redefine golf footwear by creating the first ever speed-rated golf shoe. Speed-rated technology is seen in most other components of the golf equipment industry, and the time to bring that technology to footwear is here,” states Robert Winskowicz, Founder and CEO at SQAIRZ. “The development of the VELO involved close collaboration with golf professionals, biomechanical experts, and material scientists to ensure that every aspect of the shoe was optimized for peak performance. The culmination of this research and testing is a shoe that not only meets but exceeds the demands of the modern golfer. The VELO represents the very best of SQAIRZ's innovation and our promise to offer more than just shoes, but equipment that forever changes how we play the game."
VELO will be available in three colors for pre-order on February 29th. Beginning in mid-March, golfers can find VELO online at sqairz.com and in-person at select retailers. Experience the future of golf footwear with SQAIRZ's latest innovation.
*Based on a men’s size 9.5 shoe.
About SQAIRZ
We’ve long believed that golf shoes should be more than mere accessories, they are the foundation of every swing and should be drivers of true performance. The vision for SQAIRZ started on a New England driving range, where a pair of square-toed dress shoes spurred a visual realization. It continued through years of research into ground force reaction, biomechanics and foot movement. It has culminated in award-winning shoes, now played on Tour, that will help every golfer hit more accurate and powerful shots. SQAIRZ is inspired by developing shoes that will change the shape of your game.
To join us in changing the game from the ground up, visit sqairz.com or connect with us on Instagram, Facebook, Twitter, and YouTube.
Media Contact:
SQAIRZ Marketing Department, marketing@sqairzgolf.com, +1-888-793-7779